The research company will measure the market size, share and profile as well as brand performance of Specsavers through 8000 surveys per year with UK consumers aged 16 to 90, including parents of children aged 0 to 15.

Millward Brown will also evaluate the performance of Specsavers communications across multiple media including TV, press, radio, digital, out-of-home and door-to-door. 

Dale Beaton, UK managing director at Millward Brown, said: “It’s paramount that, in today’s fast-moving consumer goods industries, marketers can make brand and communications decisions faster, understand the return on their investments better and ensure their brands really drive business performance by being meaningful, different and salient to consumers.”