NEWS14 March 2011

Specific Media hires ex-News International insight manager

People UK

UK— Digital ad network Specific Media has hired former News International insight manager Chris Worrell as its first European research manager.

Worrell will design, develop and implement a new research strategy for the company, as well as carrying out consumer insight research and bespoke analysis for Specific Media’s advertising clients.

At News International, publisher of The Sun and The Times, Worrell ran the Consumer Eye and Brand Eye surveys and commissioned the first advertising research project for The Times’ online paywall.