Murray (pictured) was previously lead insight business partner at The National Lottery and has also prior experience at 2CV and Millward Brown.

As well as overseeing key client relationships, Murray will work with the wider leadership team on agency innovation and best practice.

Sparkminds founder and chief executive Duncan Nealon said: “I’ve personally known Dan for over 20 years. Throughout his career, Dan has consistently delivered compelling, strategic insight, that inspires organisations and gives them the confidence to make the right decisions, at the right time. I’m over the moon, both professionally and personally, to welcome Dan to the team.”

Sparkminds agency partner Cat Harwood said: “Dan’s proven track record in delivering actionable, inspirational insight and his passion for industry-leading research excellence aligns perfectly with Sparkminds.

“His appointment marks an exciting addition to further our continued growth.”