Spark Foundry hires Sinclair as global strategy head

Sinclair joins the company from WPP’s Wavemaker, where she was senior partner for global strategy. Prior to that she was regional planning director at advertising agency FCB.

In her new role, Sinclair will be responsible for driving overall product output and strategic thinking across EMEA, MENA and APAC, in addition to the planning teams within the UK. Based in London, she will report to John Antoniades, managing director of global business.

Antoniades said: “We’re excited Shula is joining Spark Foundry and bringing her wealth of experience to the team. She has a unique and proven track record in combining data, consumer insight and creativity to drive innovative solutions for clients.”

The move follows the recent promotion of Chris Boothe to global brand president, appointed in March to scale the agency’s proposition across 60 offices in 35 countries. The company also recently appointed Lisa Giacosa as global head of analytics and insights and Joe Kowan as executive vice-president of digital solutions, precision and technology.