The Analytics Hub will offer a full range of methodologies, including segmentation, statistical modelling, dashboard and visualisation, conjoint and discrete choice analysis, forecasting and data mining.

Dan Hillyard (pictured), currently group innovation director at SPA Future Thinking, will head up the four-person analytics team as managing director.

SPA Future Thinking CEO Jon Priest said: “We’ve got an invaluable analytic resource at SPA Future Thinking, and by launching The Analytics Hub as an autonomous company, we’re making that expertise more widely available and recognising the growing importance of analytics for insight and marketing.”