The company will now be known as Future Thinking. It will continue to be run by group CEO Jon Priest (pictured) and group managing director Richard Barton.

“The SPA Future Thinking brand has served us well here in the UK over the past five years, as we have consolidated the business with a number of acquisitions including Munro Market Research and Essential Research,” said Priest.

“However, as we proceed with aggressive international expansion plans, now is the time to simplify our brand identity. This is a strategic decision that initiates the next stage of the company’s evolution.”