The Be-There app lets respondents document their lives through video, audio, texts and barcodes and upload the material to an online platform, where the research agency’s project team can interact with it to draw out a picture of a consumer and their experiences.

SPA said that by taking the “time constraints” associated with the presence of researchers and interviews out of the equation, respondents can provide their feedback at key moments.

Jon Priest, chief executive at SPA Future Thinking, said: “Be-There has been developed as a better way of supplementing and enhancing traditional research techniques. It enables us to get closer to the consumer than ever before.”