NEWS7 October 2010

SPA and Future Thinking open in France

Europe People

FRANCE— Newly-merged agencies SPA and Future Thinking have opened an office in Paris which will be led by Adeline Baret as head of European FMCG research.

Baret (pictured) has spent a decade in a number of senior positions at Kraft Foods France and nine years with French market research agency Numsight where she worked with clients from across Europe.

Jon Priest, CEO of the merged agencies, said: “Adeline brings our clients a huge wealth of experience in sensory testing and product optimisation, and she is already working on specific engagements for us in France, Italy, the Netherlands and Spain.”

The merger of SPA and Future Thinking was announced last month when private equity firm Next Wave Partners, the owner of Future Thinking, acquired SPA and made Priest group CEO of the combined businesses.