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NEWS19 February 2014

Socialbakers lands $26m investment in Series C round

Financials News UK

UK — Social analytics firm Socialbakers has raised $26m in Series C financing, bringing its total funding to date to $34.5m.

The company has billed the funding round as “one of the largest for a social analytics company outside North America”.

Investment was led by Index Ventures, with participation from existing backer Earlybird.

CMO Neil Morgan said in a blog post: “With this latest round of funding we will do as we’ve always done – listen to our client’s feedback and innovate products that meet their needs… We’ll deliver broader and deeper benchmarks to further enhance the ability to monitor competitors; continue to develop our publishing platform, Socialbakers Builder to better manage communities; and make a host of enhancements in Ad Analytics to change the way you advertise on social. We will also build out our client teams around the world to improve our levels of client service and support.”

Socialbakers raised $6m in 2012 and $2m in 2011. Pictured is CEO Jan Rezab.

@RESEARCH LIVE

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