The funding round was led by ICONIQ Capital, and included participation from Battery Ventures and Intel Capital.

Clients of the company include Samsung, Dell, Virgin American and Cisco. As well as providing a platform to manage regular social media communications, Sprinklr this week launched a paid media component, to enable its users to plan, launch and measure paid-for social campaigns from within the same dashboard.

CEO Ragy Thomas (pictured) said: “The social age demands that brands manage experiences across every touchpoint – every team, department, division and location. Paid media is at the core and is the most expensive part of creating brand experiences. The launch of paid and a $40m series D, led by some of the most influential sources of capital in the world, sets Sprinklr up to continue on our tremendous growth path.”

Sprinklr is forecasting growth of 300% year-on-year, but has not disclosed revenue figures.