NEWS20 April 2010
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS20 April 2010
US— Social media monitoring firm Overtone has been awarded $7m in private equity funding.
The Series C round of funding was led by existing investors ABS Ventures and Dolphin Equity Buyers and will be used to develop new software products to work alongside the firm’s OpenMic tool, grow its customer base and expand its professional services organisation.
Overtone’s president and CEO Craig Brennan said: “We’re delighted by the continued support of our long-time investors and their belief in our dedicated team and the strength of our products. The latest funding enables Overtone to further expand our service offerings to help our customers get to the next level in their customer listening programmes in addition to paving the way for innovative advancement of our OpenMic listening system.”
Overtone said that several major OpenMic clients including Yahoo and Microsoft have signed contract renewals, and new customers have come on board in the CPG and travel and hospitality industries.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Jen Heape, @VixenLabs: "You should be worried about your entire data footprint. The horse has bolted, but we need t… https://t.co/X9w2UiEvuQ
WPP buys influencer marketing agency Obviously https://t.co/bwRPEKa0i3 #mrx #marketresearch
Merkle to handle Standard Life pensions & savings CX https://t.co/7Sd6BImYFH #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Senior Insight Consultant, Financial Services
£36000–44000
Resources Group
Quantitative Associate Director – Strategic Consultancy
up to £57,000 + strong benefits
Hasson Associates
Senior PM/ Operations Manager
£30000–40000
The Market Insight Forum takes place at the wonderful Savoy Place, London on 7 Junehttps://t.co/uK1jTPEpAk Registe… https://t.co/XKVI5XZS8H
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments