NEWS25 May 2016

Soapbox and Wakoopa form behavioural data partnership

Data analytics News North America

US — SoapBoxSample has partnered with Wakoopa, a company specialising in behavioural data, marking the launch of Wakoopa Hub, a behavioural data marketplace. 

Wakoopa Hub allows researchers to access behavioural data from respondents worldwide. Other launching partners (in addition to SoapBox) include Netquest, Respondi, OMI, YouGov, STEM/MARK, Majestic MRSS, Mindtake and GapFish.

"We are excited to team up with Wakoopa," said Jacqueline Rosales, SoapBoxSample chief of operations. "We have been recruiting for Passive Metering studies since the inception of SoapBox and we now get to pair our recruitment expertise with best-in-class technology.

"As members of Wakoopa Hub, our clients also benefit from metered data offered by the other Hub partners."

SoapBox can now provide digital behaviour data from PC or mobile devices, allowing clients to capture a holistic view of their target audience’s digital journeys.