Rentrak’s TV Essentials will allow SNI to give advertisers specific performance metrics tied to advertiser targets through its Polk automotive detailed demographics and MasterCard Retail Spend Advanced Demographic segments.

“We are confident that Rentrak’s TV Essentials will more clearly differentiate how unique, upscale and appealing our networks’ viewers are to the advertising community,” said Chris Ryan, vice president of sales research and strategy of SNI. “Rentrak’s suite of measurement services has energized the media-buying community, and we look forward to sharing the insights from these unique services both internally and with our advertising clients.”