Smyth joins Impact Research
She joins from TNS where she was also an associate director and at Impact Research she will oversee delivery of Impact’s clients’ projects from the very first briefing meetings to results presentations and more.
Smyth said: “Bringing data to life by showing what customers really think and what is driving their behaviour means our clients can really take action to change their businesses for the better.”

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments