Based in New York, Chapman (pictured) will oversee the US account management, insights and analytics teams in New York, Atlanta and San Francisco, with a focus on and strengthening relationships with clients in the consumer packaged goods (CPG), technology and healthcare sectors.

Chapman was most recently chief growth officer for marketing analytics business in4mation insights and has held various senior roles at TNS/Kantar North America, Cision and PRS In Vivo.

Govers joins Skim with a remit to expand its new product development, based in the company’s Rotterdam headquarters. She has previously consulted with CPG companies including Unilever, Heineken, Reckitt Benckiser, Danone and Philips.

Karin Lieshout, managing director, Skim, who oversees the commercial teams, said: "We are pleased to have Jeni join Skim to lead the North America team’s next phase of growth."

Joris Huisman, managing director at Skim, responsible for leading the company’s product portfolio, said: "Pascalle brings a wealth of NPD experience and enthusiasm to help companies re-examine their innovation strategies for today’s marketplace."