Singapore’s MediaCorp first for Media Metrix 360 in Asia

Media Metrix 360 combines panel-based data with server-side counts of web traffic, which ComScore says leads to a more accurate picture of a website’s audience than either measurement in isolation.

Oliver Tan, vice president of MediaCorp’s interactive division, hailed the service as “the future standard for digital audience measurement in the Asia Pacific region”. MediaCorp’s web media properties include online community site Mocca, video-on-demand service MOBTV and Channelnewsasia.com.

ComScore’s Will Hodgman (pictured), executive vice president for Asia Pacific, said: “We are confident this service will revolutionise the digital measurement landscape in the region.”

Media Metrix 360 reporting will be rolled out into all Asia Pacific country reports by the end of the first quarter, the company said.