Hedler (pictured) has been with the consultancy since 2013, leading a team of marketing scientists working in analytics and modelling, as well as R&D, particularly in text-mining and data visualisation. 

He joined Simpson Carpenter from GfK nurago where he was director of digital science. He previously worked at Nunwood Consulting. 

Agency founder Tom Simpson said: “Over the past few months, we have been putting in place a new management team with a series of very senior appointments – and Frank’s promotion to the board is one of the major elements of that restructuring.”