NEWS26 March 2013
UK — Market research company Simpson Carpenter has expanded its qualitative team with the appointment of Tony Comerford and Joanna Zukunft.
Comerford has been appointed as account director and joins Simpson Carpenter from Proctor & Gamble where he was a principal research responsible for consumer research for upstream male and female skincare across all brands.
Zukunft (pictured) joins as senior research executive after holding a number of roles at the BBC most notably as one of the lead researchers on the 2012 Children in Need Masterbrand research project and as the main audience researcher for Sport Relief 2012.
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