NEWS22 April 2024

Simpson Carpenter hires two and launches sports practice

Leisure & Arts News People UK

UK – Market research company Simpson Carpenter has appointed Alexander Holmes as senior research director and Martyn Turze as research director.

alexander holmes and martyn turze

Holmes (pictured, left) has worked at companies including Northstar and The Sound during his career.

At Simpson Carpenter, he will have a particular focus on automotive research and working within the digital entertainment and technology practice.

Turze, formerly research and insights director at Havas Play (pictured, right), will lead the development of a dedicated sports research practice at Simpson Carpenter, drawing on his experience of working with clubs, governing bodies, rights-holders and sponsoring brands.

Turze will also contribute to the company’s digital entertainment team, particularly around the overlap between sports, gaming and augmented reality/virtual reality.