NEWS2 February 2018

Simpson Carpenter boosts analytics team

Data analytics News People UK

UK – Research and insights consultancy Simpson Carpenter has announced the appointment of Michelle Li as analytics manager.

Michelle Li simpson carpenter_crop

Li (pictured) most recently worked as a freelance consultant, specialising in segmentation projects, and previously held the role of quantitative manager at GfK.

Ryan Howard, director of analytics at Simpson Carpenter, described the "application of machine learning to data exploration" as an area of "huge growth" for the business, adding: "Michelle’s work allows us to continue to develop and rapidly deploy insights on behalf our clients." 

The company has also promoted Mario Omescu, another member of the analytics team, to senior reporting analyst, while Hardik Naik and Isabella Wong were promoted to research manager in the automotive and qualitative teams respectively.