NEWS11 July 2013

Simply Measured on LinkedIn

Data analytics North America

US — Data analytics company Simply Measured has introduced LinkedIn analytics reporting for clients.

The company offers two LinkedIn reports – the company report and competitive report – to help companies get a better understanding of their LinkedIn audiences and to gain insight into the content and success of their offerings online.

The Simply Measured company report provides visualisation of engagement with a company’s LinkedIn presence and the social-demographic of the user while the company report compares a company with four competitors in terms of share of engagement, followers and product recommendations.

Writing on Simply Measured blog, senior community manager Kevin Shively said: “We’ve partnered with LinkedIn to bring you professional level reporting on the professional social network through the beta reporting solution that has been packaged in two comprehensive reports that let you gauge your network activity, engagement, and health in a variety of different ways.”