Verb allows users to install a tracker to their digital devices that tracks all non-sensitive activities, including within apps.

The data is then automatically cleaned, structured and streamed, with clients of Generation Lab able to ask questions of the data using a preferred AI assistant, with Verb uses the Model Context Protocol (MCP) to allow integration with its tools and data.

Generation Lab said it planned to expand Verb’s capabilities throughout 2026, with new features focusing on areas such as user experience and data insights.

Vin DeRobertis, president at Generation Lab, said: “Verb AI represents a natural evolution in how we engage with real people.

“The addition of MCP capabilities means that engagement can happen wherever people are – through the tools and interfaces they already use every day.”