Senior partner returns to Kantar to drive growth plans

Cowper (pictured) previously spent over ten years with the business before moving to Flamingo as managing partner in 2019.  He is returning to work with the team as it supports clients through post-Covid recovery and growth planning.

Over the course of a 25-year career, Cowper has married his brand planning experience in the food, alcohol and technology sectors with an understanding of consumer habits to provide commercial guidance to clients.

Kantar’s consulting practice supports brands to identify opportunities for growth, develop their go-to-market strategies and build marketing plans to increase sales and ultimately boost profitability. The team blends consulting skills with the breadth and depth of data and analysis available across the company to give them a fully rounded view of customer journeys, as well as clients’ overall commercial performance. 

Amy Cashman, chief executive of Insights Division for the UK & Ireland at Kantar said: “Our consulting practice is doing exciting work in a number of fields and it is great to have Paul back on board as we pursue opportunities in our new and established sectors.

“It’s a challenging time for brands to win share of wallet as many households face a squeeze on their budgets going into 2022 and people’s habits remain in flux. Businesses are operating in ever more competitive markets, making relevant and actionable insight absolutely crucial to guide their decisions. Paul’s expertise makes him the ideal person to have in the team as we help clients navigate dynamic markets.”