Scuba hires SVP of operations and finance

In her new role, Demiroers will be responsible for scaling operations globally across finance, marketing and sales.

Prior to joining Scuba, Hacer served as vice-president of sales operations at Datadog, where she helped scale the company’s cloud analytics platform from $40 million to IPO. Prior to this, she held leadership roles at Localytics and Metalogix, where she oversaw operations for GTM, technical support and finance.

“Hacer is joining Scuba as we’re seeing a massive surge in demand for real-time customer experience analytics,” said company chief executive Tony Ayaz. “Hacer has the right expertise and industry experience needed for our next phase of growth. She helped scale Datadog into $1bn in ARR and we are fortunate to have her join our team.”