Schlesinger and Maru launch quant insight platform

The platform, called Quantitative Insight Communities, will provide users with access to qualitative, quantitative and advanced research methodologies in a single location.

Schlesinger Group said the platform would help users gain an in-depth understanding of engaged customers or stakeholder groups over longer periods of time.

Quantitative Insight Communities will be built and managed by Schlesinger Group and will use Maru’s Hub platform for easy client access.

Rob Berger (pictured), executive vice-president of global quantitative at Schlesinger Group, said: “Quantitative Insight Communities provide clients the ability to engage their customers for powerful and effective decision-making.

“We are thrilled about this partnership and our ability to make this offer available with the added power of Schlesinger Group’s expertise, digital qualitative solutions, and robust global sample.”

Gary Topiol, chief executive at Maru/Hub, said: “We are delighted to partner with Schlesinger Group, who join a growing number of organisations leveraging our proprietary Hub ecosystem to enable new and innovative products.”