NEWS31 August 2010

Saxena returns to Synovate in data collection role

Asia Pacific People

INDIA— Sunil Saxena has rejoined Synovate in the role of director with responsibility for the firm’s fieldwork operations in the country. He reports to Mick Gordon, managing director of Synovate India.

Saxena previously worked for Blackstone Market Facts India, which became part of Synovate in 2004, but left the company in 2005. His last role was at Lattice Bridge Infotech where he led the Voice Enabled Advertising & Market Research division.

During his career he has also worked for Gallup and IMRB.

Gordon said: “Sunil brings over 25 years of in-depth knowledge and rich experience in handling specialised fieldwork operations. Quality and consistency of data collection methods is the backbone of market research, and he will play a strategic role in ensuring we continue to set new benchmarks in data collection methodologies and standards.”