Savanta expands business tracker to Germany and France

The tracker, which previously ran only in the UK, will survey 1,000 businesses a month in each country, made up of 750 small businesses and 250 larger companies.

Savanta said it hoped the expanded tracker would provide insights into the recovery, resilience and adaptability of businesses in France and Germany.

Emma Callaghan (pictured), senior vice-president business at Savanta, said: “For many clients understanding key business issues in a volatile business environment is a key requirement.

“Savanta’s business tracker monitors changing shifts in sentiment and behaviours among businesses. It’s a cost-effective approach enabling businesses to connect to their audiences and understand the impact of the changing economic and political climate with true insights that help and mitigate the impact of any future business pressures.”