NEWS5 July 2023

Savanta adds wealth brand tracker

Finance News UK

UK – Market research business Savanta has launched brand tracker tool BrandVue Wealth in the UK market.

David Barks

The tracker monitors 60 wealth management brands, collecting data from 2,000 UK high earners annually, including entrepreneurs, senior managers and directors in large and medium businesses, and professional services.

BrandVue Wealth offers market research and analysis across around 50 key performance indicators for organisations in the investment and advice sectors.

Its dashboard covers data on areas including market intelligence, audience understanding and customer retention, with a focus on what drives brand performance among ‘the future wealthy'.

David Barks, senior director, wealth – financial services at Savanta (pictured), said: "Many of our clients are getting more and more sophisticated in their targeting of those coming into wealth. We focus on exactly that audience. By tracking the top 3% of UK’s highest earners each year, we can provide in-depth market research and analysis, to inspire investment and advice brands to engage with their key targets."