NEWS13 November 2018
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS13 November 2018
GERMANY & US – Business software company SAP has agreed to acquire experience data business Qualtrics for $8bn in cash.
Qualtrics was on the verge of going public with a planned stock market listing when the deal was announced.
Under the terms of the acquisition, SAP will acquire all outstanding shares of Qualtrics for $8bn in cash. The price includes unvested employee bonuses and cash on the balance sheet at close.
The deal will strengthen the German company’s customer relationship management (CRM) offer, as it intends to combine its operational data with Qualtrics’ experience data and insights to aid clients in managing supply chains, networks, employees and core processes.
Bill McDermott, chief executive of SAP, described experience management as “the groundbreaking new frontier” for the tech industry, and added: “When you combine our operational data with Qualtrics’ experience data, we will accelerate the [experience management] category with an end-to-end solution with immediate global scale.”
Qualtrics is expected to operate as an entity within SAP’s Cloud Business Group following the deal, retaining its brand and joint headquarters in Provo, Utah and Seattle, Washington. Chief executive Ryan Smith (pictured) will continue to lead the company.
Qualtrics expects its 2018 revenue to exceed $400m and projects a growth rate of over 40%, not including any potential synergies from being part of SAP.
SAP claims 77% of transactions globally are touched by its systems, while Qualtrics’ products are used by 9,000 enterprise clients.
The deal is expected to close in the first half of next year, subject to regulatory clearances and closing conditions.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Banking is changing radically in the 21st century, but Emma Duguid of @NatWestGroup argues insight is needed to mak… https://t.co/LFB93BAGMk
US Senate calls for transparency on Census Bureau panel https://t.co/hxUAEAQaQf #mrx #marketresearch
Convenience and value for money are key in e-commerce https://t.co/mOP5Lnw2HJ #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Quant / Qual Project Manager (German speaking) – Healthcare
£28,000–£35,000 + Excellent Benefits
Hasson Associates
Associate Director – Mixed Methods, Public Sector – Scotland
Negotiable
Spalding Goobey Associates
Research Manager – strategic comms consultancy
Up to £42,000 depending on experience + bens
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Related Articles
RT @TweetMRSpride: SABRINA TRINQUETEL – RESEARCH HERO. You heard right! Our brilliant co-chair @SabrinaQ_mrx is one of this year's @TweetM…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments