Sands Research and Market Watch team for neuromarketing in Israel
The firms will offer Israeli clients neuromarketing procedures that test consumers’ responses to TV and print adverts, product packaging designs and digital media.
Steve Sands (pictured), chairman of the US firm, said: “Market Watch has been a consistent leader in bringing the latest market research technology and applications to Israel. With its contacts to the major brands and corporations, we expect a substantial increase in neuromarketing services in that market.”
The partnership follows the opening of Sands’ first European office in Surrey in the UK. The firm’s president Ron Wright said: “The acceptance of this new method of market research by America’s top brands is now spreading internationally to brand owners outside the US.”

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
1 Comment
Lucas Noldus
14 years ago
I would be interested to know which neuromarketing procedures and services the author is referring to. Which sensory modalities are being measured? Eye tracking, facial expression analysis, EEG, ECG, GSR? Please tell us more.
Like Reply Report