Jeffrey (pictured) has spent two decades in PR, advertising and marketing with JC Penney, and other national PR agencies, before starting her own firm, Jeffrey Communications, and in her latest role will provide senior counsel and act as a primary interface for Salience Insight’s US clients.

Salience Insight CEO Giselle Bodie said:”[Jeffrey] has advanced media measurement as a credible business resource in the US for many years, so the experience this has given her will be crucial as we enter the next phase in our international expansion.”