NEWS30 March 2011
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
US/CANADA— Canada’s Radian6, which produces social media monitoring tools, has been acquired by CRM business Salesforce for $326m in cash and shares.
Salesforce provides web-based tools for customer relationship management on a software-as-a-service basis, calling itself “the enterprise cloud computing company”.
The company says that integrating Radian6 will allow it to provide “real-time social intelligence”. Clients will be able to access data on social media chatter from the public web through CRM and sales software, as well as through their businesses’ internal social networks.
Radian6 already has a deal with ComScore whereby the web audience researcher offers the social media monitoring service to its clients.
Salesforce chairman and CEO Marc Benioff said: “Not only will this acquisition accelerate our growth, it will extend the value of all our offerings.”
The company paid around $276m in cash and $50m in stock to buy Radian6. On top of that, around $10m in stock and $4m in cash will be paid to Radian6’s founders – subject to conditions over two years. The acquisition has the approval of Radian6’s board and is expected to close by the end of July.
Radian6’s CEO Marcel LeBrun (pictured) said the company will continue to operate independently and that relationships with existing clients – who include Dell, Kodak and PepsiCo – won’t be affected.
Salesforce said that while cloud computing had initially been about cost, speed and convenience, the rise of social media meant the next phase in its development would be “inherently social, mobile and open”.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Research during the war in Ukraine showed the value of empathy https://t.co/Eqri5PTpPB #mrx #marketresearch
ESRC and AHRC partner on research commercialisation project https://t.co/5HJ64tHze0 #mrx #marketresearch
MRS publishes cost-of-living guide for market researchers https://t.co/d8TQy0i9uz #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Qual RM/AD
£45000–60000
Hasson Associates
Research Executive, Clientside role
£23000–32000
Hasson Associates
Client Service Engagement Manager
£40000–52000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
RT @researchlive: MRS publishes cost-of-living guide for market researchers https://t.co/d8TQy0i9uz #mrx #marketresearch
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments