Poran has 30 years’ experience and was president of Ogilvy India between 2008 and 2017, building the global hub in Bangalore for Lenovo’s worldwide account. He has also worked at McCann and Coca-Cola and has been a consultant for the past year and a half.

With Poran on board, S4 Capital is launching MediaMonks’ offer and digital and content expertise to clients in India. S4 Capital merged with MediaMonks and MightyHive last year.

MightyHive is examining its precise entry point into the Indian programmatic market, to help brands and agencies with a fully transparent programmatic media planning and buying solution.

Sir Martin Sorrell, executive chairman, said: “India is a country that we admire and respect. We expect great things from Poran in a short amount of time. We believe that the shift to digital presents both MediaMonks and MightyHive with significant opportunities in a market that will become even more important as India becomes the most populous country on earth.”

Victor Knaap, CEO at MediaMonks and executive director of S4 Capital, added: “India has a rich culture of visual storytelling and besides that, houses an enormous pool of tech talent. What MediaMonks can bring to the market is merging those disciplines – film and tech – by inviting directors and developers to come together and produce world-class digital storytelling.”