NEWS20 January 2021

S4 Capital buys automotive marketing business

Automotive M&A News UK

UK – Digital advertising and marketing services company S4 Capital has acquired production studio Staud Studios and merged it with its content practice MediaMonks. 

Martin Sorrell

Staud Studios was founded in 1983 and specialises in automotive marketing and photography. It employs 75 people and is based in Stuttgart, Germany.

As part of the deal, Staud Studios will become part of MediaMonks and expand the company’s presence in Germany, which is Europe’s second largest advertising market.

The acquisition follows similar deals for creative agency Decoded Advertising and data-driven performance marketing firm Metric Theory, which were completed earlier this month.

S4 Capital also recently announced the merger of MediaMonks with Shanghai-based creative agency Tomorrow.

Martin Sorrell (pictured), executive chairman of S4 Capital, said: “We look forward to developing a strong content, data and digital media practice in Germany, leveraging Staud’s automotive expertise on a global basis and broadening our base in Western Europe.”

Pascal Staud, chief executive of Staud Studios, said: “We see a huge demand for change in the automotive industry with a specific need for direct to consumer models, personalised interactions and scalable digital and 3D experiences.

“As MediaMonks’ global mobility hub, we add relevant capabilities to our existing services to help our clients on their path of transformation.”