S4 Capital acquires data and analytics firm Digodat

Founded in 2015 by Alan Daitch and Mauro Giordano, Digodat’s services include digital analytics audits and implementation, site optimisation, data visualisation and insights, and predictive modelling.

The company has around 50 data specialists and operates in Argentina, Colombia, Chile and Mexico.

Merging Digodat with MightyHive will expand S4 Capital’s analytics offer and opens up media buying and consultancy services for Digodat’s clients, which include Google and Telecom Argentina.

Martin Sorrell, executive chairman, S4 Capital, said, “Now is not the time to slow down, as we see Covid-19 accelerating digital transformation at all levels - consumer, media and enterprise.

“Data and analytics are at the heart of our tech-led new age/new era model and we look forward to working with our clients in Latin America as they invest in deeper first-party data-driven content and programmatic capabilities.”

The terms of the deal were not disclosed.