NEWS18 December 2013

Russian MR firm ARMI-Marketing joins Millward Brown

Europe M&A

RUSSIA — Millward Brown has announced a joint venture with its Russian partner, ARMI-Marketing.

In a deal finalised this week, the company acquired a 70% stake in the Moscow-based firm, which formed in 1992 and became a Millward Brown network member 11 years ago.

Tim Wragg, European CEO of Millward Brown (pictured), said: “Russia and Ukraine are important markets for Millward Brown’s clients. This joint venture gives international clients better and more consistent local service and also helps us develop new client relationships as they expand abroad in the future.”