Roy named CEO at Basis NY

US – Independent insight agency Basis has appointed Soumya Roy as chief executive of its health division and New York office.

Previously chief executive of health and New York at Hall & Partners, Roy has also held senior management roles at Lieberman Research Worldwide, Research International and The Gallup Organisation.

Roy will be responsible for leading the expansion of Basis NY, which was established in May 2018 to launch a global healthcare practice. The company is headquartered in London and has another office in Los Angeles.

Rune Mortensen, group chief executive of Basis, said: “We are delighted that Soumya is joining our rapidly growing team in New York. In Soumya we have found someone who shares our values and has a proven track record of delivering inspirational work.” 

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