Basis launches in Chicago

Buckley (pictured) was most recently global head of qualitative at Hall & Partners, where she worked for 15 years in various qual and quant roles. Prior to leading the qual division, she was managing director of Hall & Partners New York.

Buckley will be responsible for leading the Chicago office to further the growth of Basis in the US and expand its consumer practice in new sectors and locations.

The business is headquartered in London and has US offices in Los Angeles and New York.

Rune Mortensen, group chief executive, Basis, said: "Katie’s experience in insights, strategy and storytelling will be invaluable as we continue to develop our US client base."