NEWS5 July 2011
INDIA— Roy Morgan Research is to launch a single-source survey of Indian consumer lifestyles, attitudes, purchases and media use months after its agreement with the Media Research Users Council (MRUC) to produce a similar survey was scrapped.
Livemint.com reports that Roy Morgan will launch the survey in August, with a sample size of at least 265,000 consumers.
Joseph Eapen, who is chief executive of Roy Morgan Research India and was director-general of the MRUC when the original survey was commissioned, said: “This study is not just 9-10 times larger in scope than existing surveys, it’s also a lot smarter.”
Eapen left MRUC in January, two months before the Roy Morgan agreement was scrapped. At the time the council said it planned to issue a new tender for the survey, with Roy Morgan free to re-pitch for the work.
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