Urquhart has officially taken on the new role this month and will move from the UK to Australia in late July to support “stronger local client engagement across the region, connecting Ronin’s global research expertise with established APAC fieldwork capabilities and in-market delivery knowledge”.

The appointment sees Urquhart return to the Ronin fold after he left in February 2025 to join digital incentives company Yesty, where he was business development director.

Before that, he spent over five-and-a-half years at Ronin, including as associate director. He specialised in market research data collection, targeting professional audiences for qualitative and quantitative studies. During that tenure, he was also instrumental in launching computer assisted telephone centres in Lancaster in the UK and in Hamburg in Germany.

Ronin said his operational experience has given him a strong grasp of fieldwork delivery, interviewer operations and international research infrastructure, all of which put him in good stead for his latest, regional role.

In his new post he will work alongside Ronin business development executive Bethany Cheng and the Ronin Research Hong Kong team.

Simon Glanville, managing director of Ronin International, said: “APAC is an important region for Ronin, and Tavis’s appointment gives us the right combination of commercial focus, operational understanding, and regional commitment. He knows our business, he understands the complexity of international fieldwork, and he will help us build deeper, more effective relationships with clients across the region.”

Urquhart added: “I’m excited to take on this role at a time when clients are increasingly looking for research partners who can combine global reach with genuine local understanding. APAC is a complex and diverse region, and success depends on knowing how to reach the right people in the right markets, in the right way.”