Robert Raymond joins GfK Automotive in consulting role

Raymond, who previously led the automotive qual research practice at GfK’s headquarters in Germany, will be responsible for expanding the development of the firm’s market research services.

“Robert’s qualitative research background is ideally suited to help our automotive clients meet the challenges of better understanding their customers in a continually evolving landscape,” said GfK Automotive’s managing director Don DeVeaux.

Before joining GfK Raymond worked for other qualitative and automotive-focused research agencies in Germany.