Lippin (pictured) was most recently vice-president of market insights and business development at InnovateMR + Ivy Exec.

The appointment comes as Rigour Research opens in New York and seeks to expand its presence in the US market.

Cornelius Barry, managing director at Rigour, said: “We are really excited to open in New York and to continue our reputation as a trusted partner servicing our North American clients while bringing our comprehensive, bespoke client-focused solutions to new clients.”

Lippin added: “Rigour’s dedication to delivering actionable, data-driven insights aligns perfectly with my passion for helping organisations make smarter decisions and scale strategically. I look forward to contributing to the firm’s continued growth and success.”