The combined company, which has retained both company’s teams and branding, will seek to extend the reach of Rhetorik’s data, artificial intelligence (AI), analytics and insights capabilities.

Rhetorik is based in Wokingham, Berkshire, and has a data services hub in Quebec City, Canada, operating globally and focusing on AI, while 1 Stop Data was founded in 2001 with a background in data enhancement, lead generation and digital marketing.

The acquisition follows Rhetorik last year completing a CAN$5.5m debt funding round to expand its global data services and AI targeting platform Neuron360.

Meredith Amdur, chief executive at Rhetorik, said: “We are very excited to be collaborating with 1 Stop Data to amplify our data properties and extend our global reach.

“In the months to come, we will proactively engage with our combined customer base to understand their evolving needs and ensure that our reimagined company not only meets but exceeds expectations by delivering even greater value.”

Pauline Murphy, chief executive at 1 Stop Data, added: “Rhetorik and 1 Stop Data are committed to shaping the future of the industry, offering unparalleled solutions, and setting new standards for innovation, reliability and customer-centricity.

“I am truly excited to be a part of the innovations coming from Rhetorik that will shape the future of B2B data for the AI generation.”