The funding includes CAN$4m financing from investment firm BDC Capital with the rest of the money coming from existing shareholders and new holders of convertible notes.

Neuron360 has an AI-led approach to enterprise marketing and talent sourcing for sales intelligence, recruiting and analytics.

Rhetorik’s is headquartered in Wokingham, UK, and has a platform engineering and data science hub in Quebec City with commercial outposts in Los Angeles.

Meredith Amdur, chief executive at Rhetorik, said: “This funding round validates our vision of creating the most comprehensive integrated B2B global data set, of people, companies and technologies, for both analytics and campaign execution on an international scale.

“With the backing of our investors, we are primed to push the boundaries of B2B data intelligence and predictive insights with our people-centric AI engine that can surface, score and prioritise leads and accounts.”

Pierre-Olivier Marcoux, director, growth and transition capital at BDC Capital, said: “With its unique expertise in data science and its ability to develop innovative solutions, Rhetorik is positioned as a key player in B2B data market.

“For BDC Capital, having a growing business like Rhetorik in our portfolio fits perfectly with our commitment to transforming high-potential companies into global technology champions.”