RFi Group has become a value-added reseller for Vision Critical, delivering insight communities powered by the Vision Critical Sparq platform to financial services businesses and their clients.

Peter Harris, executive vice-president and managing director, Asia Pacific, Vision Critical said: “Vision Critical and RFi Group are key players in global customer intelligence serving the financial services sector.

“This collaboration with RFi Group will empower financial services providers in Australia to lead with customer-first intelligence, so they can disrupt the market early and innovate rapidly to stay competitive in the ‘Age of the Customer’.”

Charles Green, RFi Group founder and group CEO said: “With the rapid adoption of digital banking and the emergence of fintechs, the sector is seeing significant changes in consumer behaviour. Our proposition is designed to allow our clients to continually monitor the changing needs and attitudes of their customer base at a granular level, so they can remain innovative and market leading.”