NEWS28 February 2020
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS28 February 2020
US – Cross-platform media measure company Comscore has reported $388.6m revenue for 2019 – compared with $419.5m for the previous year.
Its adjusted EBITDA was $6.2m, down from $16.4m in 2018. However the business pointed to its Q4 revenue of $95.2m (compared to $109.3m in Q4 2018 ) as evidence of its turnaround plan in action.
It also announced that it had reached an agreement with Comcast to integrate set-top box viewing data from Comcast homes into its local and national measurement services.
Up until now Comcast has not made its consumer data available to audience research companies, which has limited the accuracy and geographic coverage of set-top box data-based ratings.
Bill Livek (pictured), CEO and executive vice-chairman of Comscore, said: "Our fourth-quarter results demonstrate that our turnaround plan is working. We are encouraged by our operating performance, particularly in syndicated digital which showed improvement in the quarter, and local TV.
"We will continue our focus on managing expenses while we shift our efforts towards revenue growth. We are also announcing a measurement agreement with Comcast that will greatly improve our direct measurement of television households across the US. It is a major step in our ongoing journey toward more precise measurement, helping us develop better products to serve our customers and drive revenue growth in the coming years."
The company said that based on current trends and expectations, it expects full-year 2020 revenue to be between $390 and $410m, driven by growth in TV and addressable advertising. The company expects an adjusted EBITDA margin of 7% to 10% of revenue for the full year 2020, based on the impact of 2019 cost reductions and a continued focus on expenses.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Jen Heape, @VixenLabs: "You should be worried about your entire data footprint. The horse has bolted, but we need t… https://t.co/X9w2UiEvuQ
WPP buys influencer marketing agency Obviously https://t.co/bwRPEKa0i3 #mrx #marketresearch
Merkle to handle Standard Life pensions & savings CX https://t.co/7Sd6BImYFH #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Quantitative Associate Director – Strategic Consultancy
up to £57,000 + strong benefits
Resources Group
Qualitative Research Manager – Cultural & Brand Insights (Global Insights)
up to circa £40,000 + Bens
Resources Group
Quantitative Senior Consultant – Strategic Consultancy
up to £44,000 + strong benefits
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Related Articles
The Market Insight Forum takes place at the wonderful Savoy Place, London on 7 Junehttps://t.co/uK1jTPEpAk Registe… https://t.co/XKVI5XZS8H
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments