Comscore and CoxReps partner on local TV measurement

As part of the agreement, Comscore will provide full-service ratings and impressions data for all local TV markets.

The deal will also include Comscore’s Advanced Automotive Demographics segments.

Ann Hailer, chief operating officer at CoxReps, said: “Comscore’s ability to offer targeted automotive, political and consumer data enables CoxReps to provide superior national sales representation for our client stations.”