Reuter Intelligence launches
The agency has appointed Lee Folland, former Kantar research director, as director of research and insights, to lead the business.
Folland has more than 10 years of expertise in market research across China and Asia Pacific. Prior to Kantar, he was at Jigsaw, one of the first qualitative research agencies in China. Folland will report to managing partner of Reuter Communications Nick Cakebread.
Reuter Intelligence will give luxury brands customised research and syndicated research products to help better understand China’s luxury market.
Nick Cakebread, managing partner at Reuter Communications, said: “Luxury brands are seeking more data and information to make better-informed business decisions. We will be able to assist our clients in succeeding in the Chinese market through strategic guidance based on consumer insights.”
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