Research Now SSI puts data on single platform

In addition, the data is available via API, including access to exclusive Research Now SSI panels that were not otherwise available programmatically.

The combined data set encompasses 60m people globally with a library of more than 2,700 profile attributes collected directly from individuals through survey data.

Gary Laben (pictured), CEO of Research Now SSI, said: "By giving our customers fast, easy access to our enormous and growing storehouse of data, we are acting as our own data exchange – the industry’s largest, where the data is carefully chosen and diligently managed.  

"This is the first step in realising our strategy as a combined business to harness first-party data throughout the marketing spectrum, from market research to activation, to bring market researchers, marketers, advertisers and publishers insights based on the actual voice of the consumer."