NEWS1 June 2011

Research Now hires Burrows for client development role

North America People

US— Data collection and online sample supplier Research Now has appointed James Burrows as senior vice president of client development at its New York office.

Burrows (pictured) will be responsible for leading client development for customers in the advertising, media planning and buying and publishing sectors who are focused on digital media.

He joins the firm from outdoor display firm Litelogic, and has held numerous roles within the advertising and marketing industries including spells with JWT, Publicis, Rainey Kelly Campbell Roalfe and Espotting Media.

Burrows will report to Craig Stevens, EVP of global client development, who said: “James will play an important role in helping media organisations make more effective and timely decisions to succeed in a changing marketplace by utilising Research Now’s suite of media solutions, including our recently launched ADimension technology which evaluates online ad effectiveness.”